the problem with logic and arguments


There are people that make very logical arguments in discussions and appear by all means to be logical persons - but with who you simply can't argue. Why is that?

One thing I found is the fact that their decision process is often anything but logical. Their mind is set, and then they use logic to 'make right' what they have decided to be right. Logic as a tool to proove the point. A point that just might have been arrived at through other means

In marketing this is a long known fact. Buying decisions are not made on logic arguments. Nobody buys a car because of it's stats. The stats are there to justify the (emotional) decision of 'wanting that car'.


<< global microbrand and naming  |  DLA thoughts >>

alles Bild, Text und Tonmaterial ist © Martin Spernau, Verwendung und Reproduktion erfordert die Zustimmung des Authors

Martin Spernau
© 1994-2022 Wunschliste

Facebook me!


powered by Traumtank