global microbrand and naming


Two posts just came together for me: gapingvoid: the global microbrand rant and Seth's Blog: The new rules of naming

I have had my share of 'cool domain names' in the sense of Seth's post. Things that are memorable yet uniwue, and that can aquire a 'second meaning' easily.

But my one and best is still 'traumwind'. Simply for the fact that's is my personal 'brand'. Using any of my other - mostly unused - domain names would just subtract from my 'global mircobrand'. And whatever I do online, I think it should further that.

So those other names are for things I'd be involved in, but not neccessarily be me.


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