what the author is paying you for
I'm quoting Seth Godin out of context here, but the following sentence speaks a profound thruth on it's own:
That's a big part of what the author is paying you for.
Yes, that is what is really happening. The author of a book pays a book publisher to publish their book. A musician or band pays their label to produce and promote their CDs. It's obvious if you think about it. Only the labels, the agents, the publishers really do their best to make you think otherwise. "We are so generous to grant you a contract." Yeah, right.
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alles Bild, Text und Tonmaterial ist © Martin Spernau, Verwendung und Reproduktion erfordert die Zustimmung des Authors