Magdalena Böttger on Communicating in a clustered social network: "They want you to connect to all the people you know. But you don’t want to communicate the same things to everyone you know. [...] The more targeted communication you allow, the more meaningful will it be."
She has some nice suggestions of how to solve this too:
- Allow people to cluster their friends in a fuzzy way. Keep the clustering private.
- For communications like status, widgets, pokes, pictures etc give people the opportunity to choose a cluster or general direction, in which to send the message.
- On the recipient side, read messages in higher probability if you are in the center of the targeted cluster. (For subscription-based messaging.)
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alles Bild, Text und Tonmaterial ist © Martin Spernau, Verwendung und Reproduktion erfordert die Zustimmung des Authors