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(Tuesday 24th August 2004)

So naturally you ask yourself, if and when you finally come up with The Big Idea, after years of toil, struggle and doubt, how do you know whether or not it is "The One"?

Answer: You don't.

This is currently more than true for me... Hunting for 'teh one idea' and having shitloads of them... Actually I usually have more ideas than I can use in a lifetime. And at least 50% of them I'm sure would be rather successfull if put into existance. So the trick is to find the idea or set of ideas I feel really enthusiastic about and go with it.

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Martin Spernau
© 1994-2003

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