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They wanted to include some information in their feed that isn't defined by the RSS spec, so they created an extension, also known as module or namespace, with information about the search results. An aggregator that was tuned to work with Wired search results could use the extra info, but the feed will still work with aggregators that don't know about their namespace (like all the ones out there now). Modularity. Coolness. Marc Canter asked me to keep stressing this point. He was right. People should know that RSS is extensible.
Now who was recently complaining about 'funky' feeds 'n stuff? Weird... Something must have changed.
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