good tools need skill


2006-1-1

The hi-res user experience: "[Learning] music changes music. Learning about wine changes wine. Learning about Buddhism changes Buddhism. And learning Excel changes Excel. If we want passionate users, we might not have to change our products--we have to change how our users experience them. And that change does not necessarily come from product design, development, and especially marketing. It comes from helping users learn."

This ties in somewhat with my post about all tools being bad, especially the good ones.

Take the example of a caligraphy brush (again): a ewven better brush will not (automatically) make a more satisfied customer. Only a more educated custumor will be able to fully appreaciate the brush.

Similar

<< December 2005  |  Paradigm Shift >>


alles Bild, Text und Tonmaterial ist © Martin Spernau, Verwendung und Reproduktion erfordert die Zustimmung des Authors

Martin Spernau
© 1994-2017


amazon.de Wunschliste

Facebook me!
Google+

Google

powered by Traumtank