"Money aside, the artificiality of getting users to step through a series of tasks in a laboratory can lead to behavior that is different to how they would behave if they were in their natural “habitat” doing the same tasks of their own accord."
Sometimes the questions you ask form the answers you get. And also sometimes the context in which you ask is important...
This article has some very nice ideas aout how the feelings and emotional reactions to a product can tell you far more that lab usability testing ever could.
- Everyone is a rockstar in the making
- I'll tell my friends not to spam you?
- templates in the Tinderbox document
- the negative impact of dreaded tasks not done
alles Bild, Text und Tonmaterial ist © Martin Spernau, Verwendung und Reproduktion erfordert die Zustimmung des Authors