flow - painless yet engaging


With my professional (and personal) motto of "making the complex simple" this ALA article struck a chord with me: A List Apart: Articles: Designing For Flow

One of it's main arguments is that a web application should NOT be 'simple'... it should be painless to use, but still engaging:

"We shouldn’t confuse simplicity with a desire to avoid needless complexity."

  1. Set clear goals
  2. Provide immediate feedback
  3. Maximize efficiency
  4. Allow for discovery

"A site designed for flow must appeal to new users and power users alike. It must stretch both sets of users in a way they find enjoyable rather than daunting." (emphasis mine)


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alles Bild, Text und Tonmaterial ist © Martin Spernau, Verwendung und Reproduktion erfordert die Zustimmung des Authors

Martin Spernau
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