Uhm yes, but no...
Oh wow, Mark Bernstein really disagrees with Seth Godin. While U can understand Mark's point of view, I also need to add that I think there's a misunderstanding here. When Mr. Godin talks about "marketing" he does not mean glossy ads or superbowl TV commercial. In the Google talk Mark is referring to, Seth makes this quite clear. (At least for me.) Google's superior marketing was not to do with better ads or anything. It had/has to do with what Mark would call "design descisions". Marketing starts at product level, with the actual engeneering. Chouces made, features added or left out. You might call this a superior product. Better designed in an engeneering sense of the word. More of what the poeple want to have. That kind of marketing.
- Wikipedia biography is doomed
- what the author is paying you for
- design processes - refine or innovate?
alles Bild, Text und Tonmaterial ist © Martin Spernau, Verwendung und Reproduktion erfordert die Zustimmung des Authors